Private while safe
Your pet's profile is designed to remain private until you choose to activate a Come Home Kit.
For the day you hope never comes
Prepare your pet's Come Home Kit before you ever need it.
Prepare in peace. One switch when it matters most.
Homeward Pet helps you organize your pet's photos, identifying details, and safety information while they are safe at home. If they ever go missing, activate one clear recovery kit with the information you need to start spreading the word.
Privacy and trust
Clear choices about what stays private
Homeward Pet is being built so you can prepare useful information without making your pet’s everyday profile public.
You choose what becomes public
A public missing-pet alert is limited to the information you intentionally include when you activate it.
Sightings stay protected
Reporter contact details, shared phone coordinates, and private sighting reports are limited to your authorized household and Homeward Pet administrators.
How it works
Step 1 — Prepare
Create a private profile with your pet's current photos, identifying features, and important safety information.
Step 2 — Activate
If your pet goes missing, activate their Come Home Kit and add the latest last-seen details.
Step 3 — Share
Create a public alert, printable flyer, QR code, and sharing information without starting from scratch.
Pet profiles stay private while your pet is Safe at Home. Nothing becomes public unless you activate a Come Home Kit.
Our Story
From Houdini to Homeward Pet
A childhood escape artist inspired a calmer way to prepare.
Then
Houdini
The little escape artist who started it all.
Homeward Pet began with my childhood dog, whom we nicknamed Houdini because she was always finding a way out.
When she disappeared, finding her meant walking through the neighborhood calling her name, making and posting flyers, contacting the local shelter, and putting notices online.
Everything had to be figured out while we were already worried.
Now
Rupert
The reason I want to be ready.
Now I'm an adult with Rupert — and work, responsibilities, and a life that would not pause if he ever left the yard.
I started thinking about what I would actually need in that first hour: clear photos, his identifying details, and somewhere to send people.
None of that is hard to gather on a calm afternoon. It is nearly impossible to gather while panicking.
“I don’t want the first time I gather Rupert’s best photos and identifying details to be the moment he is missing.”
That idea became Homeward Pet.
Homeward Pet helps guardians prepare while their pets are safely at home — photos, identifying details, and the things you would scramble for later — and turns all of it into a Come Home Kit if it is ever needed.
1. Prepare while they are safe
2. Activate the Come Home Kit
3. Focus on bringing them home
This is not about expecting the worst. It is about doing a little now, while everything is okay, so you can feel more prepared if it ever happens.
Building in Public
From an idea to a trusted first release
Homeward Pet began with a simple question: could preparing while a pet is safe make it easier to act when they go missing? The first working version is now being tested privately with friends and family.
Each testing round helps us learn what feels clear, trustworthy, and genuinely useful before access expands.
Current phase:Private beta testing
Access:Invite-only
Last updated:August 2026
- Complete
Stage 1 — Understand the Moment
Mapped what pet guardians may need before, during, and after a pet goes missing—especially when time, attention, and emotions are stretched.
- Complete
Stage 2 — Build the First Working Version
Turned the core idea into a secure, usable experience that can be tested from preparation through reunion.
- Testing Now
Stage 3 — Private Friends & Family Beta
A small group of pet guardians is testing realistic scenarios and sharing what feels helpful, confusing, or missing.
- Up Next
Stage 4 — Learn, Refine, and Validate
Use beta feedback and product behavior to improve clarity, accessibility, trust, and reliability before inviting more testers.
- Planned
Stage 5 — MVP v1: Wider Early Access
Release a stable first version to a broader group of early pet guardians and continue learning from real-world use.
The question we’re testing
Can preparing before an emergency make the first hours of a missing-pet search calmer and easier to manage?
That is what the Homeward Pet private beta is designed to help us learn.
Want to help shape the first release?
We’re inviting a small number of pet guardians to test Homeward Pet and share honest feedback.
Invitations are limited while private testing remains small.